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Google Ads

Google Ads

Original price was: ₹5,999.00.Current price is: ₹999.00.

Google Ads offers a set of training modules and resources through its official learning platform, Google Ads Academy. These modules cover various aspects of Google Ads, including search, display, video, and shopping campaigns, as well as advanced topics like Google Analytics and optimization strategies. Here’s an overview of the primary training modules available:

Category:

Description

Modules

  1. Google Ads Fundamentals:
    • Introduction to Google Ads.
    • Setting up your Google Ads account.
    • Understanding the ad auction.
    • Bidding and budgeting.
    • Writing effective ad copy.
    • Keywords and targeting.
    • Measuring ad performance.
    • Managing and optimizing campaigns.
  2. Search Advertising:
    • Building and structuring search campaigns.
    • Choosing the right keywords.
    • Writing high-quality ad copy.
    • Understanding ad extensions.
    • Monitoring and optimizing search campaigns.
  3. Display Advertising:
    • Introduction to the Google Display Network.
    • Setting up display campaigns.
    • Targeting options for display ads.
    • Creating effective display ads.
    • Measuring and optimizing display campaigns.
  4. Video Advertising:
    • Creating video campaigns.
    • Setting up TrueView video ads.
    • Video ad formats and best practices.
    • Measuring video ad performance.
  5. Shopping Advertising:
    • Introduction to Shopping campaigns.
    • Setting up and optimizing product feeds.
    • Creating shopping ads.
    • Managing and measuring Shopping campaigns.
  6. Mobile Advertising:
    • Strategies for mobile advertising.
    • Creating mobile-optimized ads.
    • Understanding mobile user behavior.
  7. Google Analytics for Beginners:
    • Introduction to Google Analytics.
    • Setting up Google Analytics.
    • Navigating the Google Analytics interface.
    • Understanding key metrics and reports.
  8. Google Analytics for Advanced Users:
    • Advanced Google Analytics features.
    • Data analysis techniques.
    • Creating and using goals and e-commerce tracking.
  9. Google Ads Certification:
    • Preparing for and taking the Google Ads certification exams.
    • Google Ads Search Certification.
    • Google Ads Display Certification.
    • Google Ads Video Certification.
    • Google Shopping Ads Certification.
  10. Google Ads Measurement:
    • Advanced measurement strategies.
    • Attribution models.
    • Conversion tracking and remarketing.

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